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To read the story "How One Great Employee Can Make the Brand", click here!

If we don't tell our story, who will?

by Kim Stulc, Marketing Coordinator

I've been asked why GMC needs to market itself several times in the four years I've worked here. On a basic level, this is obviously a valid question and one that is good to ask. The most basic answer comes in the form of a question, however. If we don't tell our story, who will?

Healthcare is changing. This we know. It means doing more with less. It means patients playing a more active role in their choices. It means the way hospitals are paid will be based more on a value-based system. For marketing, it means we have to get better about telling our story. It means we have to give patients the big picture-getting to the core of who we are and what our organization represents.

Getting our story out is no longer simply using local television stations, radio and newspaper. Social media and the Internet are exploding places of where people get their healthcare information. The younger generation wants information in small increments with moving pictures. At the same time, we have an older generation of patients who want to read the newspaper or only listen to the radio. Patients need the best information available to make choices. And they get this information from a myriad of locations. It's our job, within our budget of course, to reach all of our patients. Because if we don't tell our story, who will?

As part of telling our story better, in the last year, we implemented Facebook, YouTube and Twitter. We have also begun to do more testimonial ads where we let our patients speak for us on the great care they've received at GMC. If you log into our website (www.gmc.org), you will see our Facebook feed as our main page. We did this hoping to receive more "likers" on our Facebook page. If you use Facebook and haven't "liked" our page as of yet, please do so! It's a great way to be kept apprised of all our upcoming events, as well as watch our latest videos.

David Packard once said, "Marketing is far too important to be left to only the marketing department." I believe this wholeheartedly. As employees, we represent GMC and can all play an active role in telling our story better.
It takes just one enthusiastic employee to reflect our mission, our vision and our branding statement. In fact, the blog for Forbes magazine had an interesting article on the subject. You can find a link to this article at the top of this page entitled, "How Just One Great Employee Can Make the Brand."

Also above, just below the article link, you'll see our newest video. You may even see yourself in it! I am humbled on a regular basis that I get to work with such great people at GMC. As the Marketing Coordinator, people stop me to tell me about the great care our staff give.

Thank you for what you do. Thank you for making my job easier and brighter! Together, we will continue to share our wonderful story. Because if we don't tell our story, who will?